Celebrity Apprentice – Round 3
Two things killed Donald Trump’s Apprentice franchise; getting rid of any judges whose last name wasn’t Trump, and a severe decline in the quality of the candidates. Now, I believe, the Celebrity Apprentice series is at a similar crossroads.
Once again, contestant quality is the key. Season 1 of CA was awesome because it featured strong AND enjoyable personalities. Gene Simmons was the king of all Apprentice candidates. The only shame there was that the same qualities that made Simmons fun, also saw him leave way too early. No problem, though. Piers Morgan quickly picked up the slack. Even if you didn’t like him before the show, his one-on-one battles with Omarosa (a never-been, ill-matched among a collection of has-been’s and still-are’s) made him an instant hero. In short that was one great season, besting the later seasons of the original Apprentice series.
Unfortunately, last year’s CA was as bad as the first season was good, and again the cast was the driving force. The main problem was that the men were soft, or drunk, and the women took the show over. And before I really get in trouble, it wasn’t just that it was the women leading the way, it was WHICH women took control. You had Joan Rivers, her daughter Melissa and Annie Duke who turned out to be a white Omarosa, with the only difference being that Duke has real life accomplishments. The show quickly turned caustic and stayed catty to the end.
So, another season is queuing up, and in looking over the celebs, I’m concerned. There are possibilities, but no one who jumps right out as sure-fire. The gang …
Summer Sanders: An Olympian, kind of like Jenny Finch in season 1. Finch was pretty and capable enough, but uninteresting and not up to the ruthless element of the game.
Sinbad: Oh man, remember the good ol’ days. You know, when Sinbad was funny.
Holly Robinson: I’ll always remember her as the smoking hot, light chocolate detective from 21 Jump Street. So, if it were 20 years ago this might be compelling. Hard to picture her adding much entertainment value today.
Cyndi Lauper: OK, She Bop is one of my guilty pleasure songs from the 80’s. However, when she’s not squeaking out her bubble gum pop hits, Lauper is a little off. Not Gene Simmons off. Crazy old guy who lives in a weed-covered shack and only comes out every 20 years off.
Brett Michaels: OK, possibilities here. I could see this guy being a lot of fun. And young, blonde, well-endowed hoochies flock to him like flies to dung, so there are always possibilities there. But here’s the question: Is headwear appropriate in the board room? The thing with Michaels is that his cowboy hat and bandanas tend to make his hair look longer … A LOT longer if you, ahem, catch my drift. Some of us have conceded that battle, but then some of us aren’t rock stars.
Darryl Strawberry: Interesting. I want to root for this guy. But I’m just not sure if he’s genuine and has gotten his life on track. Was his tell-all book therapy, or a cash grab? If he turns out to be another Rodman, for whom CA 2 was a mere detour en route to Dr Drew’s Celebrity Rehab, I’ll be supremely disappointed.
Rod Blagojevich: One thing’s for sure – he’s going to be one of the main cogs in the hype machine for this season. And I guess I’d be more excited about this choice if he didn’t have sleaze oozing from every pore of his body.
Sharon Osbourne: The surest bet in the group, and my pre-season favorite. She’ll be strong, fun, and able to mix it up with any three Trumps you care to throw at her. My only reservation is that if the show starts to go the route of last year’s version, it will almost be beneath her.
So, I’m eager to give the new version another shot. Please, the Donald, don’t disappoint me.





Tionne Watkins: Melissa Rivers was so pleased with her team’s unity on the task that she decided to ask for volunteers to return to the boardroom should the team lose. Unknowingly she was giving teammate Tionne just enough rope. Trump invoked the Bradford rule, remembering a former candidate, as he fired Tionne for unnecessarily putting herself in harm’s way. Personally I was relieved. If not for this, Melissa Rivers would have been fired, and I thought she did a bangup job on the task.
Khloe Kardashian: Khloe had missed the previous task because she had to be in California as a result of her DUI conviction last year. Turns out the Donald was unaware of the DUI, and has a personal sore spot with that particular crime. Khloe was shown to the street. Tough one for a couple reasons.
Bryan missed the ALL task for a concert and returned somewhat lacking in starch. The teams were tasked with developing a store display and marketing for LifeLock. KOTU excelled on this one while Bryan’s team began its descent into chronic drama. In the boardroom McKnight didn’t put up a fight as Trump fired him while both teams were still sitting there.
The Melissa and Joan vs. Annie drama moved to center stage during this task. Pretty good feat when you consider that the three ladies aren’t even on the same team! Also it became obvious that despite the drama, Athena is the far more talented of the two teams. The groups had to select and auction off pieces from Ivanka’s jewelry collection. So, it was another get out your friends task. Clint was an absolute trainwreck as an auctioneer. On the other side, Annie’s manner has become pretty abrasive, but she really shined in this task. Also, it was great to have Piers Morgan step in as a guest judge. In the end the Trumps felt that the selection of jewelry was the key difference. Melissa selected large, gaudy, but auction-friendly pieces while Natalie went with classier, but harder to see from the audience items. Adios Natalie.
The teams were tasked with developing a new offering for Schwan’s LiveSmart line of frozen foods. This one seemed close, and both groups reached the finish line with deficiencies. The Schwan guys liked Athena’s gluten-free pasta and meatballs better, but Jessie offered no marketing plan (part of the challenge) whatsoever. KOTU had decent marketing and a tasty, but not as cutting edge entre, and their meal included a desert that wouldn’t work in the frozen format. Athena prevailed which probably saved Jessie who really came up flat in his first stint as PM. Hershel had the misfortune of being the losing PM, and of having overruled Clint on a couple of matters where Clint turned out to be right.
Jesse James – As I’ve previously mentioned, James has a flair for marketing which has helped make him such a success in his real life ventures, and also has made him the source of some killer ideas during the challenges so far. Unfortunately, until McKnight took over as PM, James’ great ideas generally got lost behind incompetent leadership. The only drawback: James is pretty quiet and I’m not sure he’s getting all the credit he deserves.
Annie Duke – As I had hoped, Duke is learning on the fly, like any good poker player, and has toned her game down. In the ladies’ last win, Brande Roderick identified Duke and Melissa Rivers as the team’s two stars. One thing I really get a kick out of: when everyone else calls in their deep-pocketed friends, the friends will show up with Cashier’s Checks or Platinum Cards. When Duke’s poker buddies show up, they all start pulling rolls of hundreds out of their pockets.
Rodman – actually his stock was never up. Dice suprised me with his lack of engagement, but I fully expected this from Rodman. Only the fact that each week someone even more bumbling and incompetent made himself known on KOTU. Barring a drastic change, or a major blunder by some other guy, Rodman won’t survive the next guys’ loss.
Tom Green, one of my early favorites, surived but was definitely under fire last week. I still think he’s got pretty good game and the difficulty had more to do with personal differences between he and Scott Hamilton. However, in the boardroom he played the “Sammy” card and announced that he could and would lead the men’s team to victory in the third challenge. Not smart. Way too soon for that. This is a difficult team, and a situation where the leader has no leverage. They could implode once again this week and Green has unnecessarily taken on partial culpability in advance.
Clint Black is no longer this season’s Trace Adkins, and he has become one of the prime targets on a team that figures to be spending a lot of time in the boardroom. Adkins spoke rarely, so when he did speak people took notice and his words were worthy of that attention. During episode 2 Black seemed to go out of his way to quarrel with just about everyone but Hamilton. So, same comment that I made about Annie Duke last week. Some conflict is inevitable, but there is no future in making an enemy of every single member of your team.